Privacy Policy

We respect your concerns about privacy and value the relationship we have with you. This Privacy Policy describes our approach to any information we may collect from you or which you may provide us when you visit our website. This policy ensures compliance with the General Data Protection Regulation (GDPR) and other relevant privacy laws.

1. What information we collect

The only information we collect is aggregated, non-identifiable usage data gathered through Google Analytics.

Analytics data may include pages viewed, time spent on pages, browser type, approximate (city-level) location, and similar metrics.
Google Analytics records a truncated (anonymised) IP address and stores a cookie on your device to distinguish unique visitors.
We do not collect or store names, email addresses, or any other personal identifiers.

2. How we use the information

We use the analytics reports to:
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1. Understand how visitors use the Site.
2. Improve content, navigation, and performance.

We do not combine analytics data with any other data set, attempt to identify individual users, or share analytics data with third parties (apart from Google, which processes it on our behalf).

3. Cookies and similar technologies

Google Analytics sets first-party cookies (e.g. _ga, _gid) to recognise returning browsers and measure Site interaction. You can delete or block these cookies in your browser settings without affecting basic Site functionality. To opt out entirely, you may install the Google Analytics Opt-out Browser Add-on.

4. Legal basis (GDPR)

For visitors from the European Economic Area or the UK, we process analytics data under the legitimate-interest basis (Article 6 (1)(f) GDPR) to improve the Site while respecting your privacy. We have assessed that such processing has minimal impact on your rights

5. Data retention

Google Analytics data is automatically deleted 14 months after your last visit.

6. Data security

Analytics data is stored by Google in secure, ISO-certified facilities. We have enabled IP anonymisation and disabled data sharing features in our Google Analytics settings.

7. Your choices

• Cookie controls – adjust your browser settings or use the opt-out add-on.
• Do Not Track – our Site honours the DNT signal by disabling Google Analytics tracking when it is detected.

8. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date will always reflect the latest revision. Material changes will be highlighted on this page.

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9. Contact us

Questions? Email privacy@loudbeings.com.

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