Billboards and posters went up in cities across the world, including a giant mural in downtown Los Angeles, revealing artwork and teasing fans around a new Depeche Mode track, ‘Ghosts Again’.

Fans that scan the QR code can activate the billboard to access a VHS style filter we created in collaboration with Columbia Records and augment the countdown to the release.

We also created the QR code, using our internal short link platform.